Visitors & Attribution

MetricsByScott can track not just what happens in your apps, but who's showing up and where they came from.

Visitors

A visitor is tracked as they arrive and move through your site, which lets you tie events back to a person's session.

Attribution

When a visitor arrives with UTM parameters (the utm_source, utm_campaign, etc. tacked onto links from ads, emails, or campaigns), MetricsByScott records that attribution — so you can see which sources and campaigns are actually driving traffic.

Leads

Visitors who convert can be captured as leads, connecting your marketing attribution to real outcomes.

Like the rest of your data, attribution flows in through the SDK using your app's API key.